Under Armour 🤝 Luigi's Box

Explore the journey of Under Armour in enhancing sporting experiences through Luigi's Box product discovery tools.

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Under Armour’s new search is a good sport

Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports, and casual apparel. Founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team, Under Armour started with the simple plan to create a superior T-shirt. The T-shirt was designed to provide compression and wick perspiration off the skin rather than absorb it, aiming to regulate body temperature and enhance performance.

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