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Under Armour 🤝 Luigi's Box

Explore the journey of Under Armour in enhancing sporting experiences through Luigi's Box product discovery tools.

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Under Armour’s new search is a good sport

Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports, and casual apparel. Founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team, Under Armour started with the simple plan to create a superior T-shirt. The T-shirt was designed to provide compression and wick perspiration off the skin rather than absorb it, aiming to regulate body temperature and enhance performance.

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Based on your answers, we built a report with recommendations on how to upgrade your search.

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Is your search solution flexible enough to fit into your website regardless of the platform you use?
Does your search match your website design?
Does your search push unavailable products to the lower spots in the search results?
Does your search show products as customers type their queries?
Is the app interface easy to navigate and use for you and your team?
Can your customers search with synonyms and still find what they need?
Are your customers getting results that match their search history and interests?
Do your filters change according to the product category?
Does your search let you promote products in results to support your campaigns or stock priorities?
Does your search box show query suggestions when customers click on it?
Does your analytics solution help you track opportunities, trending queries, phrases without results, conversions, and more?
Are your customers getting relevant results despite typos and wrong grammatical forms in search queries?
Based on your answers, we built a report with recommendations on how to upgrade your search.

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