Frequently asked questions
What is the difference between UI and UX when they are usually listed together?
At the most basic level, the user interface (UI) consists of all the elements that allow someone to interact with a product or service. On the other hand, user experience (UX) is what an individual interacting with this product or service takes away from the entire experience. It is essential to distinguish the overall user experience from the user interface (UI), although the user interface is a critical part of the design. As an example, consider a movie review website. While the UI for finding a movie is perfect, UX will be bad for a user who wants information about a minor independent release if the base database only contains movies from large studios.
How to confirm the credibility of the E-shop?
- valid SSL certificate
- privacy statement
- current prices / don’t discount all products at once
- existing address and telephone number
- watch out for spelling and grammar mistakes
- possibility to write e-shop reviews
- links to social networks
- A/B testing
Will interest in online shopping grow even after the pandemic?
Thanks to lockdowns, interest in online shopping has logically increased. E-commerce sales increased by up to several billion dollars abroad in 2021 and over 2 billion EUR in Slovakia. Whether this will remain 100% cannot be predicted. Still, during the two years of the pandemic, the online space has evolved and adapted to the situation so that the entire online purchasing process is as fast and convenient as possible.
How to attract e-shop visitors?
- nice design
- advertisements
- “Get to know” your customer
- reviews and clicks on social networks
- also, focus on details – page layout plays a significant role
- don’t press on customers with registration or newsletter
- assistance to users
- discounts and offers – benefits for registered users